Turbocharge Your Nonprofit Marketing with Dr. Kerry Kriger
Are you ready to turbocharge your nonprofit’s marketing efforts? In this exciting episode of the All Systems Go Podcast, hosted by Chris L. Davis of Automation Bridge, Nonprofit ICU Founder Dr. Kerry Kriger shares proven techniques to improve your marketing and attract more donors and volunteers.
With over 15 years of experience in the nonprofit sector, Dr. Kriger has successfully navigated the challenges of nonprofit management and is now offering his invaluable insights. Dr. Kriger is a Certified Automation Service Provider, and the Founder & Executive Director of SAVE THE FROGS!, the world’s leading amphibian conservation organization, making him uniquely capable of applying technology to improve the lives of nonprofit leaders and help them more effectively accomplish their nonprofit’s mission.
Listen in to learn strategies for bringing in recurring donations, creating powerful end-of-year appeals, building trust through your website, and much more. This episode is packed with practical tips and actionable advice, making it a must-listen for anyone involved in the nonprofit world.
Enjoy the episode!
What You Will Learn
Low-Cost Awareness Strategies (05:35)
Discover effective, budget-friendly ways to create awareness and start seeing early results for your nonprofit. Dr. Kriger shares his experience on leveraging professional contacts and participating in conferences to get the word out, even detailing how he initially created a poster and website to promote his cause.
Balancing Content and Calls-to-Action (12:05)
Learn how to balance informative content with compelling calls-to-action on your nonprofit website. Dr. Kriger discusses the importance of educating your audience about your mission while simultaneously encouraging them to take action, whether it’s signing up for a newsletter or making a donation.
The Power of Free Events (14:17)
Understand why you shouldn’t say no to free events and how they can boost your nonprofit’s visibility and donations. Dr. Kriger explains how attending events, even without immediate financial gain, can lead to long-term donor relationships and significant contributions over time.
Donation Tools and Software (20:19):
Explore tools and software you can use to easily accept donations online. Dr. Kriger emphasizes the benefits of using WordPress, WooCommerce, and Stripe for their flexibility and cost-effectiveness, along with insights into recurring donation setups and maximizing nonprofit discounts. Here is the SAVE THE FROGS! donation page that Dr. Kriger built.
Why WordPress and WooCommerce (28:49)
Find out why you should consider using WordPress and WooCommerce over specialized nonprofit platforms. Dr. Kriger discusses the advantages of these tools in terms of customization, control, and cost, sharing his own transition from other platforms to a more streamlined WordPress setup.
Website Evaluation Tips (31:22)
Get pointers for evaluating and redoing your nonprofit website to enhance user experience and increase donations. Dr. Kriger provides a detailed look at the elements of a successful nonprofit website, including a thorough about page, a support page with various donation options, and a volunteer page to attract skilled help. You can see lots of Dr. Kriger’s website reviews here (many of the tips are directly transferrable to 501(c)(3) public charity websites).
Collecting Testimonials (41:38)
Learn why you should always be collecting testimonials and how to actively gather positive testimonials to use in your marketing. Dr. Kriger outlines his system for collecting and utilizing testimonials, highlighting the impact they can have on building trust and inspiring potential donors.
Mystical Picasso Inspired Tree Art created in Midjourney by Nonprofit ICU Founder Dr. Kerry Kriger
Get Help With Your Nonprofit!
Dr. Kerry Kriger is here to assist you with personalized nonprofit advice and technology consulting. Whether you need help with WordPress website development, fundraising, Airtable data management, or general nonprofit strategies, Dr. Kriger has the expertise to help you succeed.
Don’t wait to enhance your nonprofit’s marketing and operations! Reach out to Dr. Kriger for a consultation and take the first step towards achieving your mission more effectively.
Nonprofit ICU Founder Dr. Kerry Kriger, who has been managing nonprofit organizations and building websites since 2008.
